Reading task: Information Architecture
June 1st, 2008 by geroliInformation architecture
Information architecture is the term used to describe the structure of a web site, especially how the different pages of the site relate to one another.
There are many possible ways to organize a site. The main idea is that information available should support how the user will use the site to support the user’s tasks (Brinck, 2002). A considerable time should be spent to explore and understand the information to be organized, to identify patterns and relationships.
Navigation
People determine the way they’ll navigate by what they’re trying to accomplish.
A optimal rationality model is an approach where users determine the probability that each link goes to their destination and then follow the highest probability path, remembering everything they see and then follow the highest-probability path, remembering everything they see and backtracking as soon as a trail they left behind has a higher probability of taking them to their goal than the trail they are on (Ibid.).
A satisfing model is an approach that emphasizes that people tend to behave in a way that minimizes mental effort. They remember as little as needed to avoid complicated planning (Ibid.).
Developing information architecture
A simple method to learn about how users perceive content is to use card sorting, this means that content items are written on index cards, people group the cards in the ways that makes sense for them. Results are used as an input for new information architecture.
Resources:
Brinck, T., Gergle, D., Wood, S.D. (2002). Usability for the Web: Designing Web Sites That Work. San Francisco, CA: Morgan Kaufmann Publishers. Pages 118-177.